The Evolution of Pakistan Tourism: From Niche to Mainstream Pakistan, a country located in South Asia, has undergone significant transformations in its tourism industry over the years. From being a niche destination to becoming a mainstream tourist hub, Pakistan has come a long way in attracting visitors from around the world. The country’s rich cultural heritage, breathtaking natural beauty, and warm hospitality have made it an attractive destination for travelers. For instance, tourists can explore the vibrant cities of Lahore and Karachi, or visit the stunning valleys of Hunza and Skardu, all while experiencing the local culture and traditions. Historical Background Pakistan’s tourism industry has its roots in the 1960s, when the country first started to develop its infrastructure to cater to international visitors. However, it wasn’t until the 1990s that the industry began to gain momentum, with the establishment of the Pakistan Tourism production Corporation (PTDC). The PTDC played…